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Video Marketing- 4 Reasons to Use It

Stop designing static post designs for your business, and start using video marketing!

Instagram was the first social media platform to provide marketers with visually-driven marketing opportunities. As a result, it’s no surprise that Instagram was instrumental in transitioning from image-based to video-based marketing. The meteoric rise of TikTok has compounded this transition, requiring Instagram to compete on a new level.

This shift has opened up new possibilities for generating and acquiring leads for brands. However, it increased brand awareness and converted potential clients into genuine buyers!

This blog article will provide you with reasons to edit your social media marketing strategy. And using video marketing is a time and cost-effective method to promote your business.

Video Types on Instagram

1- Videos in the News Feed

As the name suggests, in-feed videos appear on the grid but are contained within the Instagram feed. The length of these videos is limited to one minute, and the functionality is limited.

2- Instagram Stories

Instagram story is an excellent opportunity for businesses. It is a way to engage with their target audience. Instagram stories are similar to Snapchat stories. They are both in the same vertical format and last for 24 hours only before they automatically disappear. Instagram has other enrichment options. It includes polls, quizzes, and a swipe-up connecting functionality. You can benefit from these features to post videos with high page reach. For instance, good examples are packing your products or unboxing, client’s reviews and feedback, tips and tricks, and funny videos behind the scenes.

3- Reels

Reels is Instagram’s latest feature after TikTok was competing it directly. You can benefit from this format because it has various advantages. Including its high reach and discovery. Moreover, it provides an opportunity to boost and promote your business for “free.”


Instagram TV (IGTV) is a longer-form video platform that competes with YouTube. In-feed videos of IGTV preview clips are shown with a link to continue watching. IGTV videos can be up to 60 minutes long when posted from a desktop application.

Investing Video Marketing

Investing in videos is the actual business future, a costly and time-consuming method.

The truth is that the new Instagram algorithm prefers videos and boosts its reach compared to static posts.

If you’re wondering about the reason, it’s that people nowadays prefer watching videos instead of pictures. They enjoy doing that!

This medium is becoming more popular every day. If your competition isn’t already using video marketing, now is the time to go ahead and be the leader in your field.

Video marketing

4 Reasons to Invest in Videos

1- Instagram Users Are Enjoying Watching Videos

After the TikTok viral videos and its significant interaction, Instagram has added the new Reel feature into its platform. This allowed many accounts to grow their followers and page reach in free simple ways. All you need to do to boost your Reel is to create or use trending music and follow the Reel rules. First, don’t post low-resolution Reel videos. Second, don’t place words or subtitles on the bottom of the video. Your username might cover it.

2- Video Content Demand is Increasing

People enjoy video material. And it is preferred for more reasons than just enjoyment. Brands can benefit from video. According to HubSpot studies, 57% of consumers want to see more video content from a brand or company they like (HubSpot, 2017).

Best kind of content

Several industry influencers have developed various video content to accommodate this demand with the growing need for video. According to the poll respondents, video materials have become higher because consumers are more inclined to pay attention. Parts of audio and written content are more likely to be skipped. Video is a terrific technique for marketers to get more of the audience’s attention.

3- Video as a Powerful Marketing Tool

According to the high viewer’s demand for video products, businesses have included videos in their marketing strategies. Marketers should never ignore the opportunities video content can provide for them.

The latest video marketing statistics were done by “Wyzowl”-Animated Explainer Video Company- show that 86% of marketing professionals use video as a marketing tool (Wyzowl, 2021)

Professional marketers trust in the potential of video content. As well as, its ability to grow businesses. Videos can increase sales and websites traffic.

4- Power of Video in Purchasing Decisions

Animated can increase the page reach and website traffic. They play an essential role in customer decision-making!

According to Google, video has a significant influence on customers, affecting their buying decision. Videos impact sticking in your target audience’s mind and reminding them later of things they need to purchase.

Videos can provide more information about your products and services.

Instagram videos- video marketing

To clarify, video marketing is the real future. It’s not a prediction; it’s an absolute fact based on statistics and proof. If you are still not using video content, it’s the best time to start doing so. Stop creating static posts, focusing on videography services, and editing your social media strategy.

We provide the best social media and video production services! Take a look at our works on our website and ask for a “free” consultation.

Want to increase your sales and revenue? Contact us on +971 52 705 5660

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