FF Tours & Travel
Challenges
- The brand didn’t have an online presence.
- The lacked a brand identity.
Strategy & Implementation
- Created a Logo and a new brand identity
- Created a new website that introduced the brand and all its packages and services
- Created an Instagram profile layout that showed the brand identity and activities
- Created a new Facebook page
- Created a new Google Business account
- Planned a monthly editorial calendar based on our marketing study
- Launched a Paid Awareness Campaign that featured all the tours and the packages that the agency provides.
- Launched a Paid Conversion Campaign, and converted people to the new website to know more about the company activities and to book their tours.
Results
The Awareness campaign:
- Reached 650k people across UAE
The conversion campaign:
- Drove over 300 new website visits/month
- Social media channels had 220k engagements from our existing and potential audience
