Pack & Wrap
Pack & Wrap is a brand specialized in selling all types of disposable products.
Challenges
- The brand doesn’t have a physical location, and exclusively sells online.
- The level of awareness was low and limited on social media.
- The lack of brand identity and consistency and the products didn’t look attractive enough.
Strategy & Implementation
- Created a Logo and a brand identity
- Created an Instagram profile layout that showed the brand identity in a clear way.
- Performed Professional products photo shoot.
- Planned a monthly editorial calendar based on our marketing study that included videos.
- A community management plan has been set to answer all the comments, direct messages, and to grow the online community.
- Launched a Paid Awareness Ad Campaign that featured creating packages for offices, household use, and many others.
- Launched a Paid Conversion Campaign, and pushed people to send their orders via WhatsApp business and direct messages.
Social Media Results
- The campaigns reached 300k people across Lebanon
- Drove 16k engagements from our existing and potential audience
- Received 3.7k new followers on Instagram
