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Disposable Consumables

Pack & Wrap 

Pack & Wrap is a brand specialized in selling all types of disposable products.


  • The brand doesn’t have a physical location, and exclusively sells online.
  • The level of awareness was low and limited on social media.
  • The lack of brand identity and consistency and the products didn’t look attractive enough.


Strategy & Implementation

  • Created a Logo and a brand identity
  • Created an Instagram profile layout that showed the brand identity in a clear way.
  • Performed Professional products photo shoot.
  • Planned a monthly editorial calendar based on our marketing study that included videos.
  • A community management plan has been set to answer all the comments, direct messages, and to grow the online community.
  • Launched a Paid Awareness Ad Campaign that featured creating packages for offices, household use, and many others.
  • Launched a Paid Conversion Campaign, and pushed people to send their orders via WhatsApp business and direct messages.


Social Media Results

  • The campaigns reached 300k people across Lebanon
  • Drove 16k engagements from our existing and potential audience
  • Received 3.7k new followers on Instagram
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