Tiara B.
Challenges
- The brand is still new and lacks awareness
- The brand sells exclusively online with no physical location
Strategy & Implementation
- Established a brand identity
- Created an Instagram profile layout that represents the brand and its products
- Created a new Facebook page
- Planned a monthly editorial calendar based on our marketing study
- Performed a Professional Photo shoot
- Applied consistent posting on social media platforms
- Launched a Paid Awareness Campaign that featured all the products and beauty tips
Results
The awareness campaign:
- Reached 150k people across UAE
- Drove 70k engagements from potential audience
- Added over 5k new organic followers on Instagram alone
