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April Fools Day – How Could Brands Benefit from it?

April Fools day is an opportunity for businesses to boost engagement on their social media platforms accounts.

April Fools Day has long been a favorite among not only individuals but also businesses. Among the countless April Fools Day jokes, you may recall one particularly famous prank by Google, which has always been one step ahead of the other search engines.

In April 2013, Google announced to release The Google nose Beta

Google april prank

Google claimed to have invented a new layer to its search engine, and the ability to search for smells… in its April Fool 2013 joke. The Nose BETA, according to Google, combines the existing technologies to provide the clearest olfactory experience available. According to Google, Street Sense vehicles have inhaled and indexed millions of kilometers of air. According to Google, the search engine now has a 15 million odor database!

This means that instead of looking for information and images, people may learn about the smells of various objects. Subscribers might believe that this is too good to be true. This sniffing searching was attempted by a large number of persons. Google Nose, on the other hand, was a joke.

Make the most of April Fools Day to boost your sales and marketing efforts

Real-time marketing takes current occurrences in a specific location and turns them into a marketing plan.

Real-time marketing aims to link customers with a product or service in real-time. Marketers don’t plan ahead of time, but rather take advantage of current, relevant trends. Real-time marketing has exploded in popularity as a result of social media. Marketers may now instantly learn about any circumstance via social media, allowing them to successfully employ social media for real-time marketing.

People always want to be a part of the latest trends, which is why this marketing is so effective. As a result, when marketers take advantage of current events, they can make their company’s products or services more appealing to customers. Marketers took full advantage of the trend, attracting a large number of customers.

On April Fools Day, you might promote a fake product. You can act as if you’re launching a wild product or service on April Fools Day. Invest in your prank by establishing a product page or a well-produced film, for example. Remember to consider a current market trend and whether you can incorporate it into your prank.

Take, for example, Google and Procter & Gamble. In 2013, Google released a video claiming that its search engine could detect the smells. Google’s marketing team has proven to be extremely capable. It was extremely useful in determining the extent to which brands would have to go in the future to surprise their target audiences.

April fools day

Don’t do this on April 1st!

1- Pranks that are harmful to others should be avoided.

Do not endanger your subscribers or social media followers.

One thing that email marketers should bear in mind is that April Fools’ emails should not be taken too seriously. You don’t want to send an email that could harm customers or betray their confidence. When clients place their trust in you, you must ensure that you keep that trust and do not betray it in the pursuit of a joke. As a result, whatever you plan to do on this day, make sure it won’t cause any problems for customers.

2- Consider your Brand’s Reputation

Several companies attempt to build humorous marketing without realizing that they are going too far and risk damaging their brand’s reputation. As a result, marketers must keep the brand’s image in mind at all times.


Take April Fools Day as an opportunity to market your brand. Benefit from this day and design a marketing plan that not only attracts new clients but also keeps existing ones engaged.

You should also keep in mind that, while April Fools jokes can be a fun way to get attention and become viral, they can also be dangerous. Don’t skip out on this fantastic opportunity to showcase your company’s personality, increase sales, and implement your marketing strategy.

Are you looking for digital marketing solutions? Get your quotation here!

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