The Power of video on social media is rising rapidly, and it’s particularly prevalent in social media marketing. Video content is now integral to marketing strategies aimed at younger generations. When you target correctly, it can achieve incredible results. This article will shed light on the reasons to use videos on social media.
Reasons to Use Videos on Social Media
1- Grab Attention:
Video is processed in our brains 60,000 times faster than text. It immediately ignites emotional and personal connections, enticing viewers to seek more information. It’s no wonder that businesses are choosing to use it to their advantage. After all, vision is our most dominant sense.
Video is a fantastic tool to hook your audience. Unlike a long-winded paragraph, it is extremely easy to consume. We’re all guilty of passively scrolling through our social media feeds and only the most compelling content tends to make the grade for our attention. Video allows you to be concise and capture viewers’ interest in the first few seconds. Social media success lies in your ability to condense information down into easily digestible snippets of content. Content that is long enough to maintain viewers’ attention but short enough to leave them wanting more. You should place clear indicators of the intention of the video. Especially at the beginning before users have the chance to scroll away.
2- Unique Messaging
Posting a video on social media isn’t dissimilar to a conversation, you can only discuss one thing at a time. Otherwise, your audience will quickly lose interest. But images and videos have higher engagement on social media, and with your call to action in mind, your video should be telling the story that leaves viewers wanting more. If you’re adding something to the video that doesn’t contribute directly to the call to action, you may want to consider removing it. You can re-purpose many of your large video assets to focus on unique messages. If done efficiently, the asset can last for months and you’ll have compelling content for the foreseeable future.
3- Increase Brand Exposure
If a picture speaks 1000 words, imagine what a video is worth. It’s one thing being relevant, but this is worth very little if the quality of your video isn’t up to scratch. Bad sound and picture quality tarnishes the credibility of your message and can quickly generate negative brand associations. However, by eliminating background noise and sub-standard resolution, you could vastly improve user interaction. There’s a lot of noise out there so it’s important you cater to viewers’ decreasing attention spans by giving them fewer excuses to leave.
4- Personify Your Business
Videos are a great way to let your followers see the people and processes behind the business – contributing to your brand’s transparency. It’s a great illustration of the company if you can humanize what you do, after all, people do business with people. And for that, the importance of videos on Instagram or any other platform is going bigger. Behind the scenes videos reveal how you work and create familiarity with the people inside your brand, demonstrating why prospects should want to work with you. If you persist in posting only business-related content, people that engage with you will start to tune out if your content is not diverse, human, or entertaining enough.
5- Track Engagement
It’s important to monitor your video’s progression to find out what works and, more importantly, what doesn’t. Whether your posted videos are paid campaigns or organic posts, their progress should aid future video marketing endeavors. Most social media channels have analytic features built-in. Whilst views and shares are a good indicator of the popularity of your videos, be sure to pay close attention to click-throughs and that your desired call to action is delivered.
To sum up, these are enough reasons to use videos on social media, and it’s really highly recommended. Especially if you’d like to boost your business brand awareness very fast and reach rapidly your target audience.
